Projects in Human-Computer Interaction

University of Texas iSchool – Certificate of Advanced Studies in UX Design

I enrolled as a student at The University of Texas at Austin iSchool in the spring of 2019. Enrolling in the Certificate of Advanced Studies allows me to supplement my Dual Master’s Degree by learning from world leaders in Interaction Design and Usability. As a jumping off point, I took a class utilizing eye-tracking technology to measure and improve the user experience.

The course
Projects in Human-Computer Interaction, a three-credit graduate course from UT iSchool.

The Project
As an active job seeker, I know that the quality of a job posting can greatly affect whether or not I apply for a job. For this project, I completed an evaluation of existing web-based job search engines, comparing two existing interfaces for job hunting, LinkedIn and Glassdoor. We compared the two online platforms to understand user experience while employing the Tobii eye tracking system.

The Hypotheses

  • The platform a job seeker uses encourages them to apply for a job.
  • When people are reviewing a job posting they spend the most time on the position qualifications or requirements section.
  • The position qualifications are of the most interest to the job seeker.
Indeed with a gaze plot overlay
A gaze plot created from one participants study

The Methods
Two different job postings for UX Designers were taken from Glassdoor and LinkedIn. The postings and environments were replicated on a self-hosted GitHub pages site which redacted company information. The company names were redacted to reduce bias from the study participants. Fifteen participants were selected by their interest in seeking a career in UX Design. They were given 60 seconds to review a job post on the hosted version of LinkedIn, then after responding to some questions, 60 seconds to review a job posting on the hosted version of Glassdoor. All participants pupils were tracked to reveal insights on which areas of a job posting captured the most user engagement and if the site where the job was posted had any impact on if a user will apply for the job.

The Results
Ultimately, we found that job seekers spent the most time on the job description, company description, and job requirements. Job seekers were not more likely to apply to a job based on the job posting site itself. Going forward, job hosting sites should focus on highlighting the posting text description as users ignore the bells and whistles.